Let’s Make a Deal

I recently read an article being circulated amongst the massage therapy community regarding the ills of deal running. Deal sites have seen a boom in popularity since the economy went south back in 2008. Some are more popular than others (think of LivingSocial, Groupon and Gilt.com) but search the world wide web and you will find a myriad of deal sites for just about anything.

Here a DEAL, there a DEAL, everywhere a DEAL, DEAL!!

If you are searching for a new coat, have a craving for a fancy dinner out or want to book your all inclusive trip to Morocco, you can find a deal online at sometimes 50% or more off the original price. After the deal site pockets a certain percentage of the sales of the deal, the business running it will receive a FAT check in advance. This sense of immediate wealth is offset by the wait for the clientele to actually redeem their deals. This is more true of service industries like restaurants and spas; not so much for products or travel. Deal or no deal, the business still has the same overhead – employee wages, supply orders and stocking, the rent to pay, etc. There will be days when the books fill up with the discounted clients leaving little room for the regulars and full price paying walk-ins. Suddenly, that FAT check is looking a little lean. What seems to be good for the bottom line in the short term, actually costs the business a lot more than they bargained for.

Once the deal is redeemed, the business’s hope is that they will make you into a regular full price paying client. Unfortunately, there are many conflicting statistics regarding client retention after deal purchases and for a number of reasons. The bulk just wait for the next deal to come along. The long term affects of constant deal running can be disastrous to a business’s reputation. I once overheard a conversation on the subway between two men who had purchased a restaurant deal off one of these sites. One of the men said, “Oh, that place is always running deals…like every month.” In response, the other man laughed and said, “I bet they’re in trouble.” Public perception of a business that is always discounting is that the business is going under or that the services are going to be sub-par. An example of the latter happened to a friend of mine who redeemed a deal on a deluxe manicure/pedicure at a popular Manhattan nail salon chain. Despite the place not being crowded, my friend waited for almost 45 minutes to receive her treatment. It seemed to her that the staff was trying to decide amongst themselves which one would be taking her appointment. The technician who finally performed her treatment reminded her throughout the hour and a half together that she should tip on the original price. She was not offered any of the treats and beverages other clients were enjoying and she also noticed that her technician skimped on a couple of the aspects of her treatment. Not only was my friend disappointed with her entire experience, but also felt that if she were a full price paying client she would have been treated differently. There is some truth to the adage, “You get what you pay for.”

In an effort to boost their already bruised bottom line, many establishments will not pay “commission before discount” to their employees. This means that the employee gets paid less for the same amount of work. In other cases, the employee will be paid a flat rate for a treatment package that requires more work. There is, of course, no excuse for poor customer service and short-cutting; however I can relate to the feeling of having one’s skills undervalued. Sometimes, when every single one of your clients in a day is a deal, it’s hard to be so tired for what amounts to around $8-10 per working hour. It’s also hard to accept what is NOT a living wage and also not reflective of the level of education and skills brought to the table. Let’s not even mention how physically demanding the work can be. The more deals offered the more undermined and wrung dry the therapists and technicians will feel. It’s a never ending cycle of not being able to catch up, both financially and physically. And at the end of day, the overall bottom line can’t do so either.

Now, before you as the potential consumer/client start to feel guilty for shopping a deal, please understand that this whole diatribe is meant to inform your purchasing decision; not deter you from it. Deals are a great way to discover new places to patronize, try treatments that otherwise you never would have tried and also gift to someone special without breaking the bank. Just heed the following: Pay attention to how much off the original price the deal is. The higher the percentage, the more you can guarantee some of what I described above occurring. Also, look up the reviews for the place running the deal. Do they have good client retention? Are the experiences for deal redeemers positive? This is how you can ensure you will get the right treatment and a deal worth paying for.

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The skinny on Detox treatments

On almost every spa menu you encounter, there is at least one or more treatments offered that promise to detox the body. Often these treatments are also listed as “slimming.”  They run the gamut of simple to downright high tech in their descriptions and promises. In order to really understand how these treatments work, or don’t in some cases, it’s important to clearly define what toxicity is and how our bodies naturally deal with it.

The lymphatic system is your body’s sewage drainage system. It’s a complicated network of small vessels that run alongside your veins, ferrying fluid laden with cellular waste products and toxins into nodes that filter the fluid and eventually dumping into an enormous vessel that brings everything back into the heart for re-use. Any part of this network goes awry and your body gets backed up in its own toilet water. The physical repercussions of minor back ups are bloating and swelling in the extremities, usually caused by diet and lifestyle (i.e. too much salt and sitting). Major back ups can manifest in a condition known as lymphedema, most commonly occurring when lymph nodes have been removed or blocked by infection. The system fails in such a way that the extremity swells to incredible proportions. Often the skin around the area will begin to break down and get infected if the lymph fluid is not manually moved by highly trained professionals specializing in a form of massage called MLD . Really scary. Really toxic. See below for a tame example:

A typical case of Lymphedema

Detoxification treatments deal with the minor backups. In Chinese medicine, the skin is referred to as the third Lung, as it is a living breathing organ, drawing in Qi (energy) from the air through its pores. Issues with one’s skin were often indicators of a systemic condition that would be treated with tonifying, detoxifying herbs and heat. In keeping with this theory of outside manifests inside, detoxification treatments are applied to the skin in order to draw out internal toxicity. The application of “sea” mud or clay is used to assist in this process. What is interesting about these mineral rich organic compounds is that they have a negative charge. To spare you all the chemistry lesson on the quick, toxins including viruses and other impurities have a positive ionic charge. The negative attracts the positive up to the surface. When they meet, a reaction takes place that neutralizes the toxin. Tingling of the skin and warmth are byproducts of this reaction. Apparently the medicinal property of clay/mud has been known since the time of the ancient Egyptians and even prior. Clay was used by the ancients as an anti-inflammatory/anti-septic both topically and internally, where it had a laxative affect on the GI tract. It was also found that the presence of clay chokes the air out of Candida (yeast infections) and dries out boils, acne and other skin eruptions. Most spa treatments involving a mud or clay application are followed by a wrap in some kind of heat sealing foil, which promotes sweating. Sweat combined with the ionic neutralization of toxins really double teams the release of impurities for what can be a more thorough detox through the skin. There is a nominal amount of water weight lost from the detox wrap, which is where the “slimming” effect comes into play, but you will need to hydrate in order to replace lost electrolytes after the treatment. Will your skin feel taut and brighter? Yes, temporarily. Will you need to do this every week? Depends on your lifestyle. I believe a clay/mud wrap detox can be done once every 6 weeks, much like a facial, to help eliminate impurities if you actively upkeep your system between treatments. Hydration, exercise and a diet rich with enzymes from fresh fruits and vegetables are what I would suggest to keep things on track. If you know you are the type that is prone to excess (too much of anything is never a good thing), perhaps the detox should be done more often; however the more you do on your own to restore balance to your body and keep the drainage system working well, the more effective these treatments will be for you.

Here are the things to be wary of when choosing a Detox or Slimming Treatment:

  • Promises of ridding your body of fat/cellulite: You are born with a certain amount of fat cells that can get bigger if you gain weight or shrink in size when you lose. They can pucker close to the surface of the skin, which is what we call cellulite, with the loss of collagen associated with age and/or lack of muscle tone. Only liposuction, an invasive treatment performed by a surgeon, removes fat cells. At best, the look of the puckering might be smoothed out by the drawing up and out of fluids in the spaces between the cells. Also, there may be a small reduction in weight, which we know is water loss, that can make the client feel lighter and tighter, but only temporarily….
  • Promises of  permanence: Any loss of inches, weight and/or tightness of the body is only temporary. Once you drink or eat anything post treatment, the “weight” will be back on. Diet, proper hydration and exercise can build up muscle tone  and shrink fat cells for a permanent result, if maintained.
  • Any detox treatment that encourages the purchase of supplements and/or diet packs: There is a commercial incentive here. They are selling the product more so than the detox. There are plenty of dubious supplements on the market that are not subject to FDA regulation for fat burning, weight loss and detoxification. If you have such an interest in the internal detox, consult a nutritionist or Chinese herbalist who will assess your diet and lifestyle in order to recommend what is best for your individual systemic needs.
  • Detox treatments that involve anything other than a clay/mud application: Some places will advertise applications of coffee, chocolate, honey and herbs, etc. None of these have the ionic relationship that the mineral clay/mud has with impurities; therefore, scientifically speaking, how can they effectively detox? They may feel nice, even luxurious, when rubbed onto the skin, but actually pulling toxins and water out? Not so good.